what's in it for you?

Asking representative average people is rarely the answer to finding anything new of value

Insights must be into someone about something. Instead of talking to representative consumers to pretend we are doing quant, what if we could talk to smart prosumers, trained and primed to help us understand and create with them?

what we can do

fusion fuel is our consumer collaboration business that runs both Illumination (insight generation) and Amplification (idea building and generation) workshops with teams of up to 24 trained prosumers. No mirrors, no single moderator to depend on, no 2 hour deadline, no surprises for prosumers to evaluate.

“We all felt like one big group sharing thoughts and ideas with each other rather than lab rats being observed!”