the challenge

Pernod Ricard had 8 “category norms breaking” ideas with which to shake up sparkling wine drinking occasions with the Jacob’s Creek brand. They needed to understand and optimise concepts.

what we did

programme including fusion fuel “amplification” sessions; 1 in Sydney Australia and 1 in London, UK

the outcomes

A trans-atlantic team aligned behind their strategic recommendations with fine tuned concepts to re-energise the brand and drive consumer desire