the challenge

Re-ignite growth in Indian and Oriental cuisine in the Chilled Ready Meal category by leveraging the client’s expertise in recipe development and production

what we did

We ran an ‘outside-in’ innovation programme including analysis of production-line capability, ethnographic sessions through to a TechnoThinkTank©, Ideation Lab© and a fusion Fuel session.

the outcomes

10-15 detailed consumer-proofed concepts, reviewed with the client’s chefs to ensure production feasibility which have been taken to retail partners ready for market introduction